Looking for a trustworthy financial advisor near Birmingham, Alabama?

Apex Financial Group provides personalized wealth management and retirement planning. You’ve worked hard to get where you are, and owner Ken Reeves is passionate about protecting and growing your financial assets. A personal experience with a bad financial advisor inspired him to dedicate his career to achieving the highest levels of financial education. Today he shares that industry knowledge with his financial planning clients, as well as on the radio and at live retirement planning events.

Ironically, I didn’t plan to become a financial planner.

Ken Reeves, owner & financial advisor
Ken Reeves, owner & financial advisor

My father had an admirable career helping people achieve financial success through insurance products. But in college, I studied science, engineering, and computers. I even earned a master’s degree in public admin.
Studying finance wasn’t on my radar – until one event changed everything.

I invested my own money with a “financial advisor” who turned out to be a con artist. He skipped town, and I never got that money back. I know I’m not the only one who’s been scammed. And there are even more people who invest with legitimate wealth managers that don’t deliver great results.

The entire financial planning industry has a bad reputation. I wanted to fix that.

So, I made it my mission to learn all about investments and retirement planning. I redirected my passion for academic studies toward insurance, investing, and estate planning. I decided to build a financial advisement firm that people could trust – a team of wealth managers who truly look out their clients’ best interests.

We want you to feed confident and safe to retire

Retirement- Max Radio with Ken Reeves podcast.I’m passionate about financial education. In addition to the one-on-one client meetings, I invest time into helping everyone in Central Alabama through financial literacy.

I host Retirement Max Radio, which is dedicated to helping pre-retirees and retirees prepare for and enjoy retirement. My articles are featured on Fox News, ABC, NBC, Market Watch, Alabama Reserve, Wall Street Select, and many more. I also give free presentations across central Alabama on the topics of Social Security planning, retirement strategies, and long-term care.

Retirement planning radio broadcasts

99.5 FMWZRR Saturday from 12:00 – 1:00

Retirement planning podcast options

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Protect everything you’ve worked for with professional wealth management

A couple enjoying retirement outdoors with their grown daughter son-in-law and granddaughter

You’ve worked so hard for so many years – for your job and for your loved ones. You’ve earned every dollar in your bank account, your 401K, in your entire portfolio of assets. It’s my job to protect them and grow them.

When I assist in creating your retirement plan, I’m not just crunching arbitrary numbers. I’m helping shape the future of your dreams and securing your family’s well-being.

Choose a qualified financial advisor

I began my career in the financial industry with New York Life Insurance Company, operating an agency focused on life insurance and Medicare. Then, I decided to go out on my own and expand into wealth management and retirement planning. I founded Apex Financial Group in 2015.

I currently hold life and health insurance licenses, as well as Certified Tax Specialist designations. I am also a Registered Financial Consultant, a Certified Social Security and Medicare Specialist (CSS), and a Certified Annuity Specialist (CAS). I continue to pursue more certifications to better serve my clients.

I am licensed in 14 states. I specialize in advanced insurance planning strategies, including 401K and IRA rollovers for retirees, estate planning strategies, and “cash value” life insurance. Our team also offers investing and tax planning services that maximize your retirement with life-long income plus tax-free or reduced tax strategies.

I’m passionate about client education. I host Retirement Max Radio, which is dedicated to helping pre-retirees and retirees prepare for and enjoy retirement. My articles are featured on Fox News, ABC, NBC, Market Watch, Alabama Reserve, Wall Street Select, and many more. I also give free presentations across central Alabama on the topics of Social Security planning, retirement strategies, and long-term care.

 

Retirement planning & wealth management designed just for you

We don’t offer cookie-cutter plans – that’s one of the worst things you can do. Many of the “big name” firms take your money and stick it into one of their prepackaged portfolios – the same generic plans they stick everyone else in. Cookie-cutter plans don’t perform as well.

At Apex, we actually design retirement plans based on your individual needs. That’s why we’re different.

A fee-based, fiduciary financial advisor

Man and woman going over financial planning data on paper and on a laptop.

We don’t charge you to design your retirement plan. We provide a free portfolio review and cost analysis. Then we’ll design a financial plan customized just for you – not a cookie-cutter plan. We only charge a small percentage of the total assets that we manage on your behalf.

“We don’t offer cookie-cutter plans—that’s one of the worst things you can do. Unlike many other financial planning firms, we design plans based on your individual needs.”

You don’t nickel and dime you with management fees every time you make a change to your investment portfolio. If you have more questions and need more attention, we will spend extra time with you. We just do whatever is best for you.

We also earn commissions on insurance products, but the insurance companies pay us directly. That doesn’t cost you anything.

Apex Financial Group is a “fiduciary firm.” All of our plans are run through a third-party Series 65 license fiduciary investment advisor representative. This ensures the choices are in your best interests.

Everything is completely transparent. That way, you don’t have to worry about unexpected costs. You can just enjoy your retirement.

About Me

Financial advisor Ken Reeves hunting turkey in Alabama.I am a family man. In my free time, you might find me in the woods chasing turkeys or on the golf course. I’m also a certified skydiver, a certified scuba diver, and a former triathlete completing three half-ironman triathlons and a full Ironman race in Louisville, Kentucky.

Apex Financial Group is Christian-owned and operated.

Our Team

Start Reaching New Heights in Your Financial Journey

It’s never too early — or too late — to take control of your financial future so you can enjoy life on your terms. Get started today by scheduling a meeting or registering for an upcoming event.

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